Sep 11, 2026
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8 min read
it knew who i was before i finished signing up
Aug 31, 2026
5 min read
This week's field notes from a sprint where I tested a prototype of self-serve on the most skeptical buyer in SaaS
Jul 30, 2026
What does onboarding do when the aha can't happen on demand?
Jul 23, 2026
Did the onboarding survive the product becoming everything?
Jul 16, 2026
10 min read
The non-technical founder goes vibe coding. Does Lovable keep them around?
