The Activation Gap

Users sign up. Then they go dark. Weekly teardowns and field notes on activation, retention, and product-led growth.

Playbooks and teardowns for the part of the journey where users disappear. Filter by the stage you’re stuck on.

Teardowns

it knew who i was before i finished signing up

Meagan Glenn

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Sep 11, 2026

Field notes

This week's field notes from a sprint where I tested a prototype of self-serve on the most skeptical buyer in SaaS

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Aug 31, 2026

Teardowns

What does onboarding do when the aha can't happen on demand?

Meagan Glenn

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Jul 30, 2026

Teardowns

Did the onboarding survive the product becoming everything?

Meagan Glenn

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Jul 23, 2026

Teardowns

The non-technical founder goes vibe coding. Does Lovable keep them around?

Meagan Glenn

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Jul 16, 2026

Onboarding

55% of churn is decided in week one, long before anyone informs your team.

Meagan Glenn

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Jul 14, 2026