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essays from fractional product work · notes from the activation gap

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If your buyer says no, change the buyer

Aug 31, 2026

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5 min read

If your buyer says no, change the buyer

This week's field notes from a sprint where I tested a prototype of self-serve on the most skeptical buyer in SaaS

Your cancel email is lying to you.

Jul 14, 2026

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4 min read

Your cancel email is lying to you.

55% of churn is decided in week one, long before anyone informs your team.

Meagan Glenn
Meagan Glenn
The click tax

Jun 30, 2026

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2 min read

The click tax

Count the steps between signup and value. That number is a tax every new user has to pay, and most of them won't.

Meagan Glenn
Meagan Glenn
i built an agent that turns portfolios into tiktok posts

Mar 3, 2026

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4 min read

i built an agent that turns portfolios into tiktok posts

the whole thing runs on a python script and saves me an hour of copywriting every day.

Meagan Glenn
Meagan Glenn
the DoW deal doesn’t add up

Feb 28, 2026

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4 min read

the DoW deal doesn’t add up

anthropic held the line. open ai swept in hours later. i have questions.

Meagan Glenn
Meagan Glenn
her name was skylar

Feb 27, 2026

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5 min read

her name was skylar

i couldn't find the right place to grieve her. so i built one.

Meagan Glenn
Meagan Glenn
i asked an engineer if he likes the product he works on

Jan 27, 2026

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5 min read

i asked an engineer if he likes the product he works on

and his answer changed how i think about my career.

Meagan Glenn
Meagan Glenn
turns out i can do it alone. i just don't want to

Jan 23, 2026

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4 min read

turns out i can do it alone. i just don't want to

what 6 weeks without my cofounder has taught me about building

Meagan Glenn
Meagan Glenn

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The Activation Gap

Why users sign up and then disappear, and how to fix it. On activation, retention, and product-led growth.

Keep the lights on.

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