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Onboarding

the staked seedling · first steps after sign-up

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the teardown: town

Sep 11, 2026

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8 min read

the teardown: town

it knew who i was before i finished signing up

Meagan Glenn
Meagan Glenn
the teardown: granola

Jul 30, 2026

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8 min read

the teardown: granola

What does onboarding do when the aha can't happen on demand?

Meagan Glenn
Meagan Glenn
the teardown: canva

Jul 23, 2026

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8 min read

the teardown: canva

Did the onboarding survive the product becoming everything?

Meagan Glenn
Meagan Glenn
Your cancel email is lying to you.

Jul 14, 2026

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4 min read

Your cancel email is lying to you.

55% of churn is decided in week one, long before anyone informs your team.

Meagan Glenn
Meagan Glenn
the teardown: gamma

Jul 2, 2026

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4 min read

the teardown: gamma

70 million users. 10 clicks to the magic. One question: does the wow become a habit?

Meagan Glenn
Meagan Glenn
The click tax

Jun 30, 2026

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2 min read

The click tax

Count the steps between signup and value. That number is a tax every new user has to pay, and most of them won't.

Meagan Glenn
Meagan Glenn

background

The Activation Gap

Why users sign up and then disappear, and how to fix it. On activation, retention, and product-led growth.

Keep the lights on.

© 2026 The Activation Gap.
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