Sep 11, 2026
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8 min read
it knew who i was before i finished signing up
Aug 31, 2026
5 min read
This week's field notes from a sprint where I tested a prototype of self-serve on the most skeptical buyer in SaaS
Jul 30, 2026
What does onboarding do when the aha can't happen on demand?
Jul 16, 2026
10 min read
The non-technical founder goes vibe coding. Does Lovable keep them around?
Jul 9, 2026
$5M ARR, bootstrapped, and 98% never pay
